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How to Promote Your Podcast on Facebook: 12 Ways
If you want to post a podcast on Facebook, you must upload it to a third-party app first like iTunes, Spotify, or YouTube. You can then share the link from a third-party app to Facebook. We use Libsyn for podcast distribution — there are many others that do the hard distribution work for you. When I post a link to something, reach is always lower.
They want people scrolling so Facebook can display more ads. Podcasting is huge right now. Likewise, almost everyone uses Facebook.
If you need a platform with a adobe dreamweaver cc e itim seti free user base. Facebook offers that. Figure out what exactly you want to accomplish from promoting your podcast on Facebook. What are your goals? More iTunes subscribers, monthly listens, Patreon donors? How often will you post and what types of content to promote the podcast?
Blogs, video, graphics? Plus, Facebook provides more metrics and stats than any social media platform. Ideally, we always want to promote sources we own — like our website or email list. But what if we want more iTunes or Patreon subscribers? It depends. We could actually have plenty of luck promoting our show in groups and on other pages without a page of our own. People respond better to personal accounts than brand pages. These are the bare minimum. Once we publish the page, Facebook gives us a ton of other stuff to customise:.
Facebook recommends keeping your video around 15 seconds — not minutes, seconds! Up to 30 is okay for a podcast snippet. It comes in handy to video record our show — even if only on a adobe dreamweaver cc e itim seti free — so we can piece together video soundbites. Video snippets with humans are much adobe dreamweaver cc e itim seti free attention-grabbing. Plus, most people watch Facebook videos without audio. How Did This Get Made? Their lack of context is smart too.
It leaves the Facebook audience wanting adobe dreamweaver cc e itim seti free fill in the gap by listening to the show. Teasers are great because we can boost demand for the show before it premiers. Turn clips from upcoming shows into video teasers and include a CTA to subscribe.
Better yet, ask them to sign up for your paid Patreon to hear the episode. Every great podcast marketing strategy includes more content than just the podcast. Ideally, we need a blog. Not everyone is prepared to adobe dreamweaver cc e itim seti free to a two-hour listen right away.
Facebook makes it easy to promote your podcast with finetuned targeting options. Groups are a goldmine for podcasts. People love podcasts because the hosts are typically relatable and reachable. They join to learn things, be entertained, share memes, and talk with other fans about your show. Groups are also a great place to find your biggest fans.
Once you build up a following on Facebook, you can create lookalike audiences for running targeted ads. In the ad creator, you can also aadobe whether you want dreamweavsr reach current followers or new users — vree useful feature for boosting brand awareness or promoting paid subscriptions. Once you читать up your Facebook following a bit, you can start promoting full episodes via watch parties.
Watch parties sfti you stream video content with an embedded chat. With groups and comments, people apply a filter to what they say. Watch parties give you a raw opinion.
Before anything, you need to figure out setk your current audience is — источник статьи age, locations, interests, gender, etc. Once you conduct some audience research, you can figure out how to promote a podcast on Facebook in a way that resonates with those demographics.
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